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Inbound vs. Outbound Marketing – Which is Right for Your Business?
Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the...
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Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the...
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by...
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Did I Really Write That? – How to Conduct a Content Audit
What makes carrying out a regular content audit a good practice to get into? You would be hard-pressed to find a single writer today (this author included) who doesn’t look back on earlier work with...
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Beyond Bitcoin – A Blockchain Primer
To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s...
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#NoFilter Necessary with Our Guide to Social Media Marketing
Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in...
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This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big...
If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and...
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Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel...
When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind. For the uninitiated, the sales funnel is a handy illustrative device which...
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Why Telecoms Companies Should Be Focusing on Customer Experience
Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business. However, in the digital age – where lines between markets...
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Strange Bedfellows: Social Media Marketing for Telecoms
Social media is continuing to be a big deal in almost every aspect of life, and business is no exception. However, while there are general rules which can be applied to many industries, it never hurts...
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